DIY Step-by-Step Small Business SEO 

Step-by-step SEO webinar.
6 Sessions | Online SEO Training

Is your website generating enough business?

Fact: 89% of adults online use search engines (source: pewinternet.org):
  • Do you run a great business and have a website that isn't attracting business?
  • Do you know that 89% of purchasers start their search for services online?
  • Are you investing hundreds of dollars each month for Internet marketing but are not clear what's being done?
  • Are you considering outsourcing your SEO but are not sure how to determine if the company you are hiring can get the job done?
  • Would you rather learn how to perform the bulk of your SEO tasks yourself?

If you answered yes to any these questions, this class is for you.
Attend this DIY Step-by-Step SEO class to learn how to optimize your websites so that prospects can find you.


Who will benefit from attending this SEO class?

The SEO class is targeted to small business owners. It is appropriate for entrepreneurs, marketing staff, and business development staff. 

Most industries benefit from learning how to attract prospects through SEO, including:
  • Real estate
  • Mortgage
  • Professional Services
  • Accountants
  • Restaurants
  • Law Practices
  • Training Companies
  • Insurance
  • Carpet Cleaners
  • House Cleaning Services
  • Human Resources
  • Marketing

Register for the next SEO Small Business Class.

What you will learn.

This course covers organic search engine optimization – in other words, how to use your time and creativity to attract leads online. We will also cover local search.

We do not cover pay per click or other paid search engine marketing strategies.

Homework – plan on spending anywhere from 1 to 4 hours per week completing homework assignments.

Session 1 - Planning.

In this session, you will learn how to create your SEO Success Blueprint.
We will cover:  identifying your target audience, tying your SEO efforts to your overall marketing goals, creating your conversion goals (a key, but often ignored component of successful SEO), what the search engines want, and brainstorming keywords.


Session 2 - Researching and choosing keywords.

In this session, you will discover how to choose the keywords potential clients will use when they are (a) actively seeking or (b) in the market for your services. In addition, this session will cover targeting keywords for local clients (also known as local search).

Session 3 - On page/on site SEO.

In this session, you will learn how to optimize your web pages. Topics cover editing your web site copy so that it appeals to prospects and search engines.

Session 4 - Link Building.

Of the top 5 SEO factors identified by search engine marketing professionals, 3 involve some sort of link building. All links are not created equal, however. We will cover site submission, how to respond to link sharing requests, and creating your link exchange strategy. In addition, I will share some sites that have great SEO juice.

Session 5 - Measuring your performance.

Although I've had some success in improving a client's position in less than a month, on average it takes 3-6 months to really get traction. In this session, we'll go over measuring your performance and analyzing results. We will also cover ongoing SEO tasks.

Social & Local SEO.

Social media is becoming criticla to the success of any SEO strategy. This session covers how to leverage SEO in other online marketing activities, including article marketing and social media. This session also covers the specific steps businesses must take to attract local customers.

Register for the next SEO Small Business Class.

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Prerequisites
  • Familiarity with the Internet.
  • A clear understanding of your business and customers.
  • Familiar with Windows and the Internet.
  • Though not required, it is helpful if you've taken the Intro to Small Business SEO course.

Formats & Pricing


Format Duration Price
Webinar (Online) 2 Hours (6 Sessions) $497 Our ezine subscribers can save up to $50



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Register for the next DIY SEO Online Class.

 

 

 

2 easy ways to register:

  1. Check or Money Order:
    2.  Complete the form, fax it to us, and mail it in with your check or money order. All mailed payments must be received 3 business days before class.
    Registration form - MS Word format - Click here.
    Registration form - Adobe pdf format - Click here.


  2. Credit card - online:
    3. Your payments will be made through PayPal. Unfortunately, we are unable to accept e-checks. To pay via PayPal, please click here.

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Refund/Cancellation Policy

If instructor cancels class, students will be issued a full refund. If a student cancels registration, at least one week prior to class, instructor will issue a refund less $20 administrative fee or 15%, whichever is greater. No refunds will be issued if student cancels within a week of class; student will be issued a credit. Credits are good for 90 days.

About your Instructor

JC Kiadii helps business professionals use technology to save time, lower costs and increase profits. She provides business technology workshops, customized software training, and Access database solutions. Jackie has taught programs for hundreds of business owners, the Small Business Development Center (GSU), Small Business Administration (Atlanta), Women's Economic Development Agency, Georgia Center for Nonprofits.
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